Being a member of the gaming community, team member of Realm Of Empires, and closely watching the debates and discussions in GDC 2011, there are a few things in my opinion which are intangible assets and the key to success for small and mid sized gaming companies.
Team Work : The intangible aspects of 'Team spirit' and 'Emotional commitment' is the catalyst that has made even small teams successful. The team's passion and determination can help you ride through all crests and troughs of the challenging business.
Persistence and Resiliency: Be patient. In business, most overnight success takes seven to 10 years ! It's like nurturing a child day and night. Totally out of context but an example to mention. David Seidler is the oldest person to win the the best original screenplay category award for “The King's Speech”. Fruits of patience and hard work are always sweet.
Positivity : It is rightly said, we become what we think and aim for. Think big and expect to win. Losers lose Be in the company of winners and smiling, positive people.Winning is contagious! Nevertheless, there will be many a times you will fall and fail. But if you have even one winner to look up to it is guaranteed you will get up to join the race.Be gracious when losing in business, but never ever be satisfied with it.
Act is if : In any business this is something to develop within yourself “act as if." Even if you do not have the experience yet to pull off being the Chairman or a key manager of a company, act as if you fit the part. Think as the CEO. Think ahead. Practice the walk of CEO and you will become the CEO.
Marketing yourself : First, create your own brand image. Be known within your community. Don't brag but share yourself and your knowledge. For this BE PREPARED ALWAYS ..to speak about yourself and your work. Easy it may seem but I have seen many a robotic and ineffective introductions and others making there impacts ONLY with their first interaction. You never know who is watching you. It may not be the person whom you are talking to. Be prepared in every situation even if it is a surprise. Practice, practice, practice. Always remember to thank someone known and important in the community. He could be someone you look up to or someone who has helped you in establishing your business. This is called 'piggybacking marketing'.A very effective way to market small businesses.
Timeliness and Quality : These two things should go hand in hand. Never compromise on Quality in the run to get the product ready on time.Deliver quality work. There is NO substitute to Quality work.However, pushing your boundaries, coming out of comfort zone and adhering to the committed time is worth the effort to create trust within the community for timeliness and quality work.
Lastly,very important for over all success.
Stay abreast with the latest technology.Be flexible and adapt yourself to this dynamic world.Once a new technology rolls over you, if you're not part of the steamroller, you're part of the road.
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